The short answer: NiceJob and GatherUp publish affordable prices and suit smaller businesses. Birdeye and Podium are bigger platforms with quote-based pricing and annual contracts. If you want review requests, replies and a review widget alongside your CRM, AI receptionist, booking and invoicing, My New Admin includes reputation management on one flat monthly price.
More Google reviews mean more trust and more enquiries. Review management software automates the ask, puts every review in one place and helps you reply. But prices and contracts vary hugely, so here’s how the popular options compare.
The options at a glance
| Software | Starting price | Contract | Best for |
|---|---|---|---|
| NiceJob | From US$75 a month | Month to month | Single-location service businesses |
| GatherUp | From US$99 a month for one location | Monthly or annual | Monitoring reviews across locations |
| Birdeye | Not published. Reported from about US$299 per location a month | Usually annual | Multi-location businesses and franchises |
| Podium | Not published. Reported from about US$399 a month | 12-month term that auto-renews | Text-heavy businesses wanting messaging and payments |
| My New Admin | $297 a month incl. GST, unlimited users | No lock-in contract | Reviews plus CRM, AI receptionist, booking and invoicing in one app |
Most review tools price in US dollars. Prices are as published by each provider or reported by independent guides in 2026, and Podium and Birdeye quote individually, so ask for a written quote and check the contract terms before signing.
NiceJob
A simple, affordable tool focused on automated review requests for service businesses.
- Good: published pricing, no contract, easy to set up.
- Watch out for: fewer features beyond reviews, and US-dollar pricing.
GatherUp
A review and feedback platform with transparent per-location pricing.
- Good: clear pricing, cheaper per location as you add more, customer surveys included.
- Watch out for: costs add up for single-location businesses compared with simpler tools.
Birdeye
A large platform built for businesses with several locations.
- Good: powerful multi-location dashboards and reporting.
- Watch out for: no published pricing, per-location costs and annual contracts.
Podium
A messaging-first platform with review requests, webchat and payments.
- Good: strong text messaging and an all-in-one inbox.
- Watch out for: quote-based pricing, add-on fees and a 12-month term that auto-renews.
My New Admin
My New Admin’s reputation management sends review requests by text or email after every job, puts Google and Facebook reviews in one place with AI help to reply, and shows your best reviews on your website. It’s part of the same app as your CRM, AI receptionist, booking and invoicing.
- Good: one flat price with unlimited users, no lock-in contract, reviews connected to the whole customer journey.
- Watch out for: if you have dozens of locations and only need review reporting, an enterprise review tool may suit better.
A warning about review gating
Some tools offer to send unhappy customers to a private feedback form and only ask happy customers for public reviews. Google’s policies don’t allow selectively asking for positive reviews, so ask every customer the same way and reply professionally to any negative reviews.
How to choose
- Check the contract, not just the price. Annual terms that auto-renew can be hard to exit.
- Work out the real cost in Australian dollars, including per-location and per-user fees.
- Decide if you need more than reviews. If you also want call answering, booking and follow-ups, an all-in-one platform avoids paying for several tools.
Ready to reply? Read how to reply to Google reviews, with templates, or how to get more Google reviews.
Start collecting more reviews this week. Try My New Admin free for 14 days, or make your free Google review link now.
Frequently asked questions
It depends on your size and budget. NiceJob and GatherUp suit smaller businesses with published prices, Birdeye and Podium suit larger operations on quote-based contracts, and My New Admin suits businesses that want reviews alongside their CRM, booking and AI receptionist.
Dedicated review tools range from around US$75 a month to several hundred dollars a month per location. Some providers only give quotes, so always check the contract length and extra fees.
No. Google’s policies don’t allow selectively asking for positive reviews. Ask every customer the same way, and reply professionally to negative reviews.
Yes. Create a direct review link with our free Google review link generator and send it to every customer after the job. Software just automates the asking.