Marketing automation that follows up every lead, so you don’t have to.

Build simple workflows that send the right text or email at the right time: instant replies to new leads, quote follow-ups, appointment reminders, review requests and more.

SOUND FAMILIAR?

Good leads go cold when follow-up relies on memory

Here’s where busy businesses drop the ball.

“I forget to follow up quotes.”

Follow-up texts and emails go out automatically, and stop as soon as the customer replies.

“I send the same messages over and over.”

Set it up once and every new lead, booking or customer gets the right message automatically.

“My tools don’t talk to each other.”

Workflows connect your forms, calendar, pipeline, invoices and inbox in one app.

HOW IT WORKS

Set it up once, then let it run

Every workflow has three simple parts.

1. Choose a trigger

Something happens: a form is filled in, a call is missed, a booking is made or an invoice is paid.

2. Add the actions

Send a text or email, wait a day, check a condition, update the pipeline or alert your team.

3. Turn it on

It runs for every customer, day and night, and you can see exactly what happened.

WHAT YOU GET

Automations every small business should be running

Start with these, then build your own. New to automation? Read our guide to sales and marketing automation.

Guides: What is marketing automation? · Best marketing automation software

  • Instant replies to new leads. Every enquiry gets a text or email within seconds.
  • Quote follow-ups. Friendly check-ins until you get a yes or no.
  • Appointment reminders. Fewer no-shows, with easy rescheduling.
  • Missed-call text-back. Every missed call gets an instant text.
  • Review requests. Ask for a Google review once the job’s done.
  • Payment reminders. Polite nudges for unpaid invoices.
  • Win-back messages. Check in with customers you haven’t seen for a while.
  • Team alerts and pipeline updates. The right person knows the moment something happens.
Steve, the My New Admin AI receptionist
TRY IT YOURSELF

Don't take our word for it. Test the AI right now.

Three live demos, no sign-up needed. Steve is an AI, and he’ll tell you so.

Call Steve, the AI receptionist

Ring the number below. Steve will answer, play receptionist for your business, then text you afterwards, exactly as he would for your customers.

Chat with Steve right now

Ask him anything about My New Admin, or type “demo” and watch him handle an enquiry for your industry. This is the same AI your customers would talk to.

See missed-call text-back

Call this number and hang up before it’s answered. Within seconds you’ll get the text your customers would receive, so no missed call becomes a lost job.

Standard call rates apply. Calls to the demo lines may be recorded for quality purposes.

Trusted by 500+ Aussie Businesses in Trades, Retail, and Healthcare.

Marketing automation FAQs

It’s software that sends the right message at the right time without you doing it manually, like replying to new leads, following up quotes, reminding people about appointments and asking for reviews.

No. Workflows are built with a simple drag-and-drop builder, and you can start from ready-made templates.

Yes. Workflows can send SMS and email from one place, and replies land in your shared inbox.

Yes. Set follow-ups to stop as soon as the customer replies or books, so nobody gets messages they don’t need.

Generally, yes. Australia’s spam rules require consent for marketing messages, clear identification of who you are and an easy way to unsubscribe. Unsubscribes are handled automatically.

Yes. Unlimited users are included, and workflows can assign leads and alert the right team member.

One plan, one flat monthly price, with unlimited users. See our pricing page for details, and try it free for 14 days first.

Put your follow-up on autopilot

Start your 14-day free trial today. $0 upfront, no lock-in contract, cancel anytime.

Or try the AI first: call Steve on 0495 104 177