Text customers from your business number, send bulk campaigns to the right people, and let automated texts handle reminders, follow-ups and review requests. Every reply lands in one inbox.
Here’s where texting goes wrong for most small businesses.
Text from your business number instead, so every conversation is saved and your team can see it.
Automated texts send booking reminders, follow-ups and review requests on time, every time.
Send campaigns to the right group, like past customers in one suburb, with unsubscribes handled automatically.
Set it up once, then let your texts work for you.
Import your list and tag customers by service, suburb or status, so every text goes to the right people.
Send a one-off campaign, or set automated texts for reminders, follow-ups and review requests.
Replies land in one shared inbox with your emails and social messages, on your computer or phone.
Part of My New Admin, so your texts work with your CRM, calendar and automations.
Swipe to compare →
| My New Admin | Bulk SMS service | Your personal mobile | |
|---|---|---|---|
| Send bulk campaigns | ✓ | ✓ | ✗ |
| Two-way replies in a shared team inbox | ✓ | Varies | ✗ Only on your phone |
| Automated texts triggered by bookings, quotes and missed calls | ✓ | Limited | ✗ |
| Every message saved in your CRM | ✓ | Usually separate | ✗ |
| Unsubscribes handled automatically | ✓ | Usually | ✗ |
| Also does email, bookings, invoices and reviews | ✓ | ✗ | ✗ |
Bulk SMS services vary by provider. My New Admin puts your texts in the same place as the rest of your customer conversations.

Three live demos, no sign-up needed. Steve is an AI, and he’ll tell you so.
Ring the number below. Steve will answer, play receptionist for your business, then text you afterwards, exactly as he would for your customers.
Ask him anything about My New Admin, or type “demo” and watch him handle an enquiry for your industry. This is the same AI your customers would talk to.
Call this number and hang up before it’s answered. Within seconds you’ll get the text your customers would receive, so no missed call becomes a lost job.
Standard call rates apply. Calls to the demo lines may be recorded for quality purposes.














Yes. Send campaigns to any group of contacts, schedule them for the right time, and see every reply in your inbox.
Yes. Under Australia’s spam rules you generally need the person’s consent, you must identify your business, and every marketing message needs a way to unsubscribe. My New Admin unsubscribes people automatically when they reply STOP.
Yes. It’s two-way texting, so replies come back to your shared inbox and your whole team can see the conversation.
Your texts come from a business number in your My New Admin account, so customers can reply and every conversation stays in one place.
Yes. Set up automated texts for booking reminders, quote follow-ups, missed calls and Google review requests, and they go out on time without you lifting a finger.
Your plan includes monthly usage credit that covers texts, calls and AI. See our pricing page for the details.
Yes. The My New Admin app for iPhone and Android lets you read and reply to texts wherever you are.
Start your 14-day free trial today. $0 upfront, no lock-in contract, cancel anytime.
Or try the AI first: call Steve on 0495 104 177